ZymeFlow® completes company rebrand
ZymeFlow, a leader in chemical decontamination of process equipment, announced they have completed a major rebrand effective immediately. ZymeFlow has seen immense growth year over year both domestically and internationally. Continuous innovation and service expansion are two of the main reasons for this growth. The rebranding effort was initiated to better showcase their expanded services and demonstrate why they are the leader in the chemical decontamination field. The project took place in tandum with other key changes in the company including the addition of two major offerings: reactor cleaning and mechanical services.
Tom McQueary, President of ZymeFlow, stated, “Instead of slowing down, we have continued to move forward, innovate and lead out of the pandemic shutdowns. At the same time we were able to develop new products, enter new regions, and create a new brand image.”
The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, and communications. In addition, the company changed its name, shortening it from ZymeFlow Decon Technology to ZymeFlow. The new brand assets include a modern logo, along with a new website and other visual communications that utilize simple, bold graphics along with real employee photos to better humanize complex solutions.
“We are the same ZymeFlow, known as the world leader in chemical decontamination and process improvement, but have completely updated our image to better match the personality and offerings of the company. We wanted to make sure everyone understands exactly what we do and how we do it.” Says Tom McQueary President at ZymeFlow. “We have refreshed the look and tone of the brand to better represent who our company truly is. We are innovators that take modern approaches to the industry’s toughest cleaning challenges. We do not accept industry standards as being good enough but work hard to find better, faster, cleaner solutions.”
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